Product Design

We design professional software products such as web-applications, websites,  eCommerce sites, mobile apps.

What we offer

Corporate Identity

Logo Design
Brand Language Development
Digital Product Branding
Branding and Stationery
Brand Style Guides

User Experience

Product Discovery Mapping
Experience Design
Wireframes & Mockups
Rapid Prototyping
Cross-platform UX
User Research

Interface Design

Full Systems Interface Design
Website Design & Refreshers
Mobile App Design
UI Component Design
Campaign & Concept Interfaces
Motion/Animated UI

Our Process

We combine, ethnographic research, interviews and focus groups with sketches, wireframes and prototypes.


We kick off by outlining the scope of the project at a high level, we aim to answer the key questions;

  1. What are we building?
  2. Why are we building it?
  3. Who is it for?

This session allows us to establish the business and user needs, and align all the project stakeholders.


Once the project has been broadly scoped, the product and design teams move to the research phase.

Our design team aims to understand customer behaviour, attitudes, motivations and pain-points, which are are building blocks for any digital solution. We follow an analytical approach, building user personas and mapping their touch-points. This helps us to make confident design decisions.


After the research has been gathered and a clear understanding of the business and user goals are in place, the product and design teams regroup to establish business goals.

The aim is to balance business and user needs and to define a Minimum Viable Product (MVP), to ensure we get to market in a timely manner.

A roadmap is created, detailing the features we intend to build after the MVP has been launched…this roadmap and feature set is flexible and has the ability to evolve, based onMVP user feedback and data.


Now that the project goals have been defined, the team comes together again to start brainstorming, allowing experts to share insights and opinions on how we execute things.

The best ideas are shortlisted and we begin the synthesis process. This involves creating user journeys, task flows and creating lower fidelity products in the hands of the intended users to validate ideas.


The Creation phase involves taking low fidelity wireframes, task flows, prototypes and designing real estate and assets that aid the user and business needs. Typical process:

  • Define technical requirements
  • Map core user flows
  • User testing
  • Iterate
  • Finalise for development


Once the product has been taken to market, we monitor and assess performance to ensure users are getting the intended experience. We watch for high friction points and aim to reduce that friction to allow for a smoother, more intuitive experience using tools like Google Analytics, Hotjar, Mixpanel, or whatever analytics tool best suits the product.


After reviewing the live data, we come together to discuss the findings and strategize ways to improve conversion and optimize user experience.

Why work with Innovolve?

We design and develop products that create meaningful human connections. Designing successfully for today's competitive digital world requires insight at the intersection of the user, business and technology.We combine rapid prototyping techniques with relentless user testing and iterative cycles, to ensure our product interfaces work as well as they look.

We'd love to hear from you

Reach out for all work and project enquiries to