Optimise travel insurance sales through
advanced e-merchandising technology.


Optimise travel insurance sales through
advanced e-merchandising technology.

Hepstar enables travel merchants to maximise revenues from travel insurance sales using personalised customer engagement and advanced e-merchandising technology.

Innovolve was commissioned to help reposition Hepstar’s online presence for the purposes of increasing product value and awareness.

Reach for the sky

Redesign the Hepstar global website’s look and feel, improve product communications and cross-channel discoverability.

Hepstar USPs

Utilities and reporting

Manage merchandising using utility dashboard and view performance in real-time.

Unparalleled response time

We have a guaranteed sub-one second system response time.

One integration to rule them all

Aggregate insurance content from multiple insurance providers.

Easy to implement API

Gain access to proprietary recommendation engine and merchandising tools.


Design a travel insurance product that would allow Hepstar customers to quickly and efficiently integrate travel insurance into their existing product real estate & flows.


Creating the optimum flow with the minimum amount of friction is of the utmost importance not only when purchasing online, but especially when selling ancillary services. With this in mind, we focussed on delivering the most essential inputs and functionality which kept the system lean, user-friendly and conversion optimised.

Style and tonality

Bringing together a subtle blend of travel lifestyle and business value, we created a style and tonality for Hepstar’s online presence that matched both customer and business needs. We followed this up with custom icons, typography and a Hepstar colour palette to enhance key calls-to-action and UI components.

In the end

In the end we created a corporate presence that not only improved Hepstar’s brand awareness and product value, but allowed Hepstar to further position itself as an industry expert and the top choice for vendors looking to improve their ancillary sales and overall ROI.

The white label product helped Hepstar increase sales and has given travel vendors a platform to increase returns and improve traveller peace of mind.

We'd love to hear from you

Reach out for all work and project enquiries to hello@innovolve.co